Welcome to the Ather Ad-Making Competition
Competition Overview
Calling all filmmakers, storytellers, and content creators! This is your chance to create a powerful maximum 1-minute video advertisement for Ather Energy’s cutting-edge electric scooters.Make Nepal fall in love with silent, zero-emission rides. Showcase stories that celebrate sustainable mobility, urban innovation, smart technology, and an eco-friendly lifestyle-all with a strong Nepali touch.
Join us on-site at Embark College on January 16, 2026 for the live screening and final showdown during Skill Fest.
Why Participate in the Poem Competition?
- Win exciting cash prizes
- Build your creative portfolio with a high-visibility, future-focused brand
- Be part of Nepal’s conversation on clean mobility and innovation
- Get your work showcased at a major youth and skills festival
Eligibility Requirements:
- Open to Nepali citizens and residents
- Age: 16-35 years
- Individuals OR teams of maximum 5 members
- Final video duration: Maximum 1 minute
Participation Process:
- Form your team (individual or maximum 5 members) and register online via the official Skill Week form.
- Submit a short concept note + optional storyboard explaining your 30-60 second ad idea for Ather electric scooters (highlighting sustainable mobility, urban innovation, Nepali touch, etc.).
- Selected teams (maximum 15 entries) will be notified by January 3, 2026.
- Organizers will schedule and confirm your exclusive shooting slot between January 5-10 2026 at designated locations in Kathmandu Valley (Ather scooters, basic gear, and location permits provided).
- Winners will be announced live on January 16, 2026 during the Skill
Event Guidelines:
- Real Ather electric scooters will be provided on-site for filming.
- Official Ather logos, product shots, and brand guidelines will be shared with selected teams.
- Use of generative AI for video creation is strictly prohibited.
- All footage must be originally shot and edited by participants.
- Content must align with Ather’s brand values and competition guidelines.
Prize: NPR 50000.
Deadline for Registration: December 31th, 2025