Why take this workshop?

• Obtain a powerful framework for understanding customer needs deeply and creating marketing campaigns that truly resonate and drive results
• Master hands-on Design Thinking tools to generate innovative ideas, prototype quickly, and test solutions before investing big budgets
• Build the capability to craft customer-centric strategies that excel in engagement, loyalty, creativity, and measurable business impact

Workshop Overview:

Great marketing doesn’t start with ads-it starts with empathy. Participate in the interactive workshop “Design Thinking in Marketing” and discover how top brands and Nepalese businesses are using this proven human-centered approach to solve real marketing challenges, launch breakthrough campaigns, and stay ahead in a crowded digital world.

This applied session is perfect for marketing professionals, business owners, startup founders, students, and anyone who wants to replace guesswork with a structured yet creative process. 

Skills you’ll learn:

• Empathy Mapping & Customer Persona Development
• Problem Framing for Marketing Challenges
• Journey Mapping to Uncover Pain Points & Opportunities
• Ideation Techniques 
• Rapid Prototyping for Campaigns, Ads & Content
• User Testing & Feedback Loops for Real Insights
• Storytelling & Pitching Marketing Ideas
• Measuring Success with Design Thinking KPIs
• Integrating Design Thinking into Daily Marketing Workflows & Team Collaboration

Date: 16th January, 2026

Time: 11:00 AM- 12:00 PM

Workshop By: LONETREE

Venue: Embark College, Pulchowk